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Introducing Thrill Estate™

As brick-and-mortar retail centers work to adapt to the negative impact online shopping has had on in-store foot traffic, innovative real estate operators are quickly realizing that coupling their retail offering with an unmatchable, exciting attraction can pay huge dividends. This shift toward mixed retail, dining and entertainment complexes has been dubbed, “retail-tainment” by industry experts.

ThrillCorp is positioned uniquely to deliver the focal point of such centers with its Polercoaster™ and SkySpire™ attractions. ThrillCorp’s distinctive and unparalleled solution creates new, exciting and repeatable draw for developers looking to ensure their retail complexes stand out in a crowded and competitive industry.


Polercoaster is a patented “rollercoaster on a pole” that takes the mega-coaster made famous by traditional theme parks and places it vertically on a towering structure. Going vertical adds the thrill of height to all of the loops, rolls, dives, inversions and speed that normal coasters deliver, but with more commercial upside. Instead of requiring a sprawling plot of land, The Polercoaster’s vertical design compacts the most exciting attractions of a theme park into only a half-acre footprint. The Polercoaster can be configured to include a rollercoaster, drop ride, zip line, skywalk, observation deck and tower-top lounge, creating a highly visible, iconic structure that can reach more than 1,000 feet in height.

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    Attraction Highlights

  • Height range from 250 to 1,000 feet
  • Two-to-three minute ride time
  • Full inversions, loops, rolls; Top speed of approximately 50MPH
  • Capacity of approximately 1,000 people per hour
  • 120’x120’ footprint; optional track runout may be employed to promote the ride
  • Vertical launch using linear induction drives
  • Eight passenger vehicles
  • Drop ride seating for 6-18 guests
  • Upper floors in the range of 10,000 to 40,000 square feet
  • Multiple high margin revenue streams


In markets where enjoying a spectacular view outweighs consumers’ desires for heart-pumping thrills, SkySpire serves as an equally delightful alternative. SkySpire also leverages vertical building. As opposed to a rollercoaster, it creates an observation experience that offers a fresh new take on the Ferris wheel. It carries guests, via spiraling gondolas, to the top of a tall tower where they can disembark on an observation level that can incorporate a lounge and/or restaurant. SkySpire offers the opportunity to capitalize on brilliant natural views while creating a multi-use entertainment facility.

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    Attraction Highlights

  • Height range from 250 to 1,000 feet
  • Elegant design and appearance
  • Unobstructed 360º views
  • Floor-to-ceiling glass
  • Substantial capacity (20 to 50 gondolas with capacity for up to 20 guests each)
  • Ski lift style boarding (cars come to a stop until safely seated)
  • Variable speeds allow cars to move quickly up the spire and slow at the top
  • Upper floors in the range of 10,000 to 40,000 square feet
  • Visitor experience at the top may include interactive viewing exhibits
  • Interactive observation experiences